For the last few years, the world has moved steadfastly into the new paradigm of Web3, with hundreds of thousands of people buying and selling NFTs, acquiring digital real estate in Metaverses like Decentraland and Sandbox and cryptocurrency investment options now being offered by many brick-and-mortar banking institutions.

However, we will no doubt reach a plateau in adopters. This is when non-tech-savvy people are going to need to get involved, particularly if brands want to utilise this new space for their marketing efforts.

There is one major challenge that brands (South African brands in particular) will need to address if they aim to win at Web3 marketing in the coming years. And it's a big one. A problem that is not spoken about by many players in the space right now.


For a person who has been in the crypto space for a few years, setting up a wallet (most likely Metamask), staking crypto, buying and selling NFTs while understanding the factor that gas has on the purchase may seem like child's play, but for an everyday consumer this is tantamount to climbing Mount Kilimanjaro, blindfolded, with their shoes on the wrong feet.

Luckily this problem is being solved by some very innovative Web3 companies and agencies. The key for brands will be to identify the right partners to bring on board when launching their Web3 projects. The time is now!

Updated: Jan 14

In my last post, I showed you how you can buy an NFT without paying Gas Fees. Now, I'm going to show you how to sell an NFT without those pesky fees cropping up.

If you read my previous post, you'll no doubt assume that the Polygon sidechain is the answer and you would be 100% correct, you clever clogs!

The key to eliminating the need for Gas Fees is dependent on the chain you Mint your NFT on.

So, after you‘ve finished uploading all the elements that will make your NFT the wonderful item it is, simply scroll down to the bottom of the page and select Polygon under the Blockchain drop-down.

And there you go!

You now have a minted NFT which can be sold for Ethereum (Polygon Matic) without Gas Fees!

Updated: Jan 16

Gas Fees have created an insurmountable hurdle for thousands of NFT buyers and sellers. However, I'm here to tell you that you can purchase and sell NFTs without paying Gas. Here's how:

Use the Polygon chain!

Polygon is a blockchain that works with Ethereum as its currency, but doesn't require the payment of Gas Fees.

Can I use my existing ETH to buy NFTs on Polygon?

Well, yes, but it is going to cost you...

If you have some ETH allocated to your OpenSea account, you'll need to bridge the funds to Polygon.

Simply click the menu icon next to the ETH amount and select the second option from the dropdown.

The downside is that since this is technically a transaction run on the Ethereum blockchain, Gas Fees come into the equation and you'll lose a chunk of your ETH to that conversion fee.

What I would suggest you do is instead of adding ETH to your OpenSea wallet, select ETH - Ethereum (Polygon). Since the currency is ETH, you'll pay the same amount for each ETH Polygon, but you won't have to pay any Gas Fees!

Now that you have some ETH Polygon, you can start searching for NFTs.

Simply search using a keyword you're interested in, then under Chains, select Polygon. You'll now only see NFTs available for purchase on the Polygon blockchain - Gas Fee FREE!

ETH Polygon is great for creators and sellers as well!

In my next article, I'll show you how you can create, mint and sell NFTs without paying any Gas Fees!